February 9, 2022
Melanie Whaley is the owner of Essential Elements, a boutique located at 1640 E. 87th St. During the pandemic she pivoted to selling leisure wear and masks
and engaged supported by creating a private Facebook group called Essential Mavens. PHOTOS PROVIDED BY JULIE THORSON
Stories this photo appears in:
A LOCAL BOUTIQUE OWNER USES SOCIAL MEDIA TO ENGAGE CUSTOMERS DURING THE PANDEMIC
Melanie Whaley is a researcher; a networker and she keeps her eyes and ears to the ground. As the owner of Essential Elements, located at 1640 E. 87th St., she had to pivot when the pandemic hit.