July 7, 2021
Photo by Mike Relm
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VIOLIFE® Teams up with RZA to Launch Grant Program to Promote Plant-Based Eating
Upfield US announced a new grant program, Plant Grants, aimed at promoting plant-based eating through charitable funding, education, and mentorship. This first year is being sponsored by Violife®, an Upfield brand and portfolio of 100 percent vegan cheeses and spreads, in collaboration with legendary hip-hop artist and long-time vegan, RZA. The 2021 Plant Grants program will focus on helping community-based Black-owned restaurants recover from the impacts of the COVID-19 pandemic recognizing that these businesses are often the economic and cultural centers of their communities. The program will provide funding to support re-investment in the business, an introduction to plant-based ingredients, and coaching on menu development from two plant-based chef pioneers, Lemel Durrah and Laricia Chandle to inspire Black-owned restaurants to add more plant-based dishes to their menus or convert well-loved recipes to plant-based.