January 27, 2021
PRNewsfoto/Nielsen
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Straight To View: Nielsen Begins Tracking Premium Theatrical Films Being Distributed On Streaming Platforms
Nielsen (NYSE: NLSN) recently announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand through streaming/MVPD platforms.