Marcus Baskerville

Marcus Baskerville

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How One Merchant Tapped into Small Breweries Making a Big Difference

To identify the latest trends in their categories, Walmart merchants typically turn to line reviews, trade shows and market visits. But sometimes, they find new suppliers and cool products the way the rest of us do: on social media. That was the case for Walmart craft beer merchant Adrienne Freeman when she discovered San Antonio-based Weathered Souls Brewing Co.