August 25, 2021
Craig Young is National Business Development Executive at Merrill Lynch. A recent Merrill Lynch study looked at the views of affluent Black and African Americans. Photo provided by Craig Young
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RESEARCH FINDS THAT AFFLUENT AFRICAN AMERICANS ARE MORE LIKELY TO START A BUSINESS
Merrill Lynch Wealth Management conducted a study with 455 affluent Black and African Americans as part of its Diverse Viewpoints: Understanding Affluence in the United States. The study was conducted to understand the beliefs, motivations, priorities that influence wealth and investment decisions among the Black and African American community. Insights were found using qualitative and quantitative techniques.