August 4, 2021
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Cheetos And Bad Bunny Drop Exclusive adidas Fashion Collection, Inviting Fans To Deja tu Huella (Leave Your Mark)
Cheetos® Superfans Can Unlock Early Access to the Drop by Using Cheetle® iD, Technology that Detects Orange-Dusted Fingertips
When Cheetos® and global music superstar Bad Bunny first introduced the Deja tu Huella™ campaign in 2020 to celebrate the impact that Hispanic culture has made on today’s society, they set out on a mission to inspire the next generation to Deja tu Huella, a phrase that translates to “leave your mark.” Since last year, that rally cry has only grown stronger.