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Dove Men+Care Signs “Biggest Names” in Sports as the Faces of Dove Men+Care SPORTCARE

Though thousands of men participate in sports and exercise each day, they still do not see themselves represented in the athletes trending in social and traditional media. In fact, new research from Dove Men+Care confirms nearly 7-in-10 men want to see everyday athletes better represented in sports media, so the brand is shifting conversations from the professionals to the everyday athletes whose stories deserve to be celebrated.