November 13, 2019
Because you can rock any color and still be green
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Gap Launches “Gift the Thought” Holiday Platform
Gap has launched their “Gift the Thought” 2019 Holiday platform anchored by the heartwarming hero film, “The Hoodie”. Under Gap’s Senior Vice President and Chief Marketing Officer Alegra O’Hare, the brand is pursuing an added emotional marketing tone this season. This sees a diversion from the traditional theatrical, musical nature of previous Gap Holiday campaigns, and introduces a more heart felt and sentimental hero film. “We wanted to create something special and unique that tugs at the heartstrings,” says O’Hare.