May 29, 2019
Born and raised in Hyde Park, Dave Jeff (pictured) is the founder and chief executive officer of PHLI Brand and owner of the Alpha Space in South Loop. Photo Credit: PHLI Brand
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CHICAGO STREET WEAR LEGEND STAYS TRUE TO HIS COMMUNITY WHILE BUILDING HIS BRAND
Founder and CEO of PHLI Brand clothing, Dave Jeff, was born and raised in Hyde Park where his deep love for fashion began at a young age. Jeff grew up under the watch of his mother who was his sole provider and according to him was “always on her fresh” which inspired him to try and keep up with changing fashion trends. “I got to see a lot of different things and fashionable stuff because of my mom and where I grew up so that has always been a Dave Jeff thing I guess, just being fresh or whatever,” said Jeff.