February 6, 2019
Toy and consumer products company ZURU (https://zuru. com/) acquired Sparkle Girlz; the brand
features an extensive range of products that incorporate fun, fantasy and fashion into a variety of dolls.
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ZURU Acquires Funville's Sparkle Girlz Doll Brand To Grow The Magic In The Doll Aisle
Leading international toy and consumer products company, ZURU, recently announced the company's acquisition of Sparkle Girlz, the 10-year old doll brand developed by Danuta Saville as Funville. The Sparkle Girlz brand vision was to create a stronger presence of magic, imagination and sparkle in the doll category. The brand features an extensive range of products that incorporate fun, fantasy and fashion into a variety of dolls. Sparkle Girlz has seen strong brand growth since its beginnings, now distributing its products globally.