July 4, 2018
Chicago Bulls Legend Scottie Pippen and an event participant
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500 LOCAL HIGH SCHOOL STUDENTS JOIN NIKE TO KICK OFF THE SUMMER WITH THE ULTIMATE BASKETBALL CELEBRATION
In 1988, Nike inspired a revolution in sport participation. That inspiration came from a series of advertisements tagged with three simple words: Just Do It. Since then, the phrase has become Nike’s guiding philosophy for innovative product, memorable athletic experiences and industry-defining services. To mark the 30th anniversary of this call to action, Nike is creating a series of physical spaces and experiences across the country that enable new generations of athletes to enter that chase for greatness.