August 8, 2018
VisionAiry Gel Lipstick (Ginza Red)
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SHISEIDO Relaunches New Makeup Collection Centered Around Four Innovative Textures
The relaunch of SHISEIDO Makeup is the latest nnovative chapter in the brands extensive history. A pioneer in the beauty industry since 1872, SHISEIDO is disrupting the beauty space yet again by ‘Gifting Japan to the World’ with a cosmetics collection that is modern, minimalistic, visionary, expressive and creative. “The focal point of the range isn’t simply the extraordinary colors or its incredible performance, but the unique, sensorial textures,” says Jill Scalamandre, President, bareMinerals, BUXOM and Global Development Shiseido Makeup.