The African designer who doesn't want to use Africa as a 'gimmick'

Fashion designer Chi Atanga is comfortable with an identity as a global African. Based in Portugal and Cameroonian-British by background, he is currently in the U.S. looking for investment and sounding out potential markets. African-American communities are emerging consumers of music, movies and fashion from the continent, he says, and he hopes to ride the wave with a clothing brand that reflects his heritage.

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• By CNN
• December 4, 2015