November 7, 2014
LeBron James displays a can of Sprite.
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Sprite Celebrates LeBron James’ Homecoming with New Video Showcasing His “First Home Game”
Sprite launched a new inspirational video that captures LeBron’s return to his hometown of Akron from a whole new perspective. Directed by Jacob Rosenberg of the Bandito Brothers, the video “The First Home Game,” features James' on-the-court highlight footage as local fans share their anticipation for his first home court appearance of the season. "I Bet My Life," the new single from Grammy Award-winning rock band Imagine Dragons, serves as the background track.