May 7, 2014
As part of Blue Cross Blue Shield of Illinois’ exclusive sponsorship agreement, Divvy bikes and vans in Chicago will soon sport an updated design with the Blue Cross Blue Shield logos.
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Blue Cross Blue Shield Invest $12.5 Million into Divvy bikes
Blue Cross Blue Shield of Illinois (BCBSIL) has committed to a $12.5 million, five-year sponsorship investment to support the Divvy bike share program. “Our partnership with Blue Cross helps us to expand the bike share system, improve and maintain bike lanes and encourage cycling in all neighborhoods across Chicago,” Chicago Mayor Rahm Emanuel said. “This investment from Blue Cross will help us continue to encourage Chicagoans to get around this great city in more active ways.”