Sasha Primak Acquires Gemlok, Preserving an Iconic American Jewelry Atelier for the Next Generation


Sasha Primak Acquires Gemlok, Preserving an Iconic American Jewelry Atelier for the Next Generation

 

Acquisition brings together Gemlok's celebrated design legacy with Sasha Primak's world-class manufacturing expertise, creating a powerful partnership rooted in New York craftsmanship.


New York, NY. August, 3, 2026. Sasha Primak, one of America's leading fine jewelry manufacturers, announces the acquisition of Gemlok, the renowned New York jewelry atelier whose patented Bridge Setting revolutionized bridal jewelry and whose fine jewelry has been treasured by collectors and retailers for more than five decades.

 

The acquisition marks an investment in the future of American jewelry manufacturing while preserving one of the industry's most respected heritage brands. It also reflects Sasha Primak's long-term vision of building a portfolio of exceptional jewelry companies rooted in craftsmanship, innovation, and established partnerships with independent retailers.

 

Founded more than fifty years ago by Paris-trained master jeweler Jean Vitau, Gemlok began when Vitau arrived in New York with three innovative eternity band designs and a vision shaped by the artistry and precision of the great Parisian jewelry ateliers. Drawing on his European training, he established a New York workshop dedicated to uncompromising craftsmanship and timeless design.

 

His signature innovation, the Gemlok Bridge Setting, transformed the bridal jewelry market. The proprietary setting technique elevated each diamond while creating a ring that was more secure, snag-resistant, and visually elegant than traditional settings. It quickly became synonymous with the Gemlok name and established the company as a pioneer in bridal jewelry engineering.

 

While Gemlok earned its reputation through bridal jewelry, its story extends far beyond wedding bands. For more than five decades, the company has operated as a New York fine jewelry atelier, handcrafting necklaces, bracelets, earrings, rings, and bespoke creations featuring exceptional natural diamonds and vibrant colored gemstones. Inspired by European design traditions and a passion for rare gems, Gemlok has become known for jewelry that combines timeless elegance with artistic expression. Every piece is handcrafted in New York by master artisans using carefully selected natural diamonds and gemstones chosen for their exceptional beauty, color, and quality.

 

"Gemlok represents what we admire about American design,” said David Primak, CEO of Sasha Primak. "Its legacy is built on technical innovation and relationships that have been cultivated over generations. Behind that innovation is an atelier whose artistry extends across every category of fine jewelry. We are honored to preserve that legacy while investing in its future."

 

A cornerstone of that future will be continuity. Myriam (Mimi) Galli will continue serving as President of Gemlok, ensuring a seamless transition for retail partners while leading the brand's next chapter with the support and resources of Sasha Primak. "Gemlok has always been about craftsmanship and the relationships we've built with independent jewelers," says Mimi, "Joining the Sasha Primak family allows us to continue that tradition while creating new opportunities for growth. Our retailers can expect the same dedication to quality, personal service, and handcrafted jewelry they've trusted for decades."

 

Together, Sasha Primak and Gemlok unite complementary strengths in engineering, design, manufacturing, and customer service, further reinforcing New York City's reputation as one of the world's premier centers for fine jewelry manufacturing. The acquisition also strengthens Sasha Primak's vertically integrated manufacturing platform while preserving the distinct identity that has made Gemlok one of the industry's most admired heritage brands.

 

As consumers increasingly seek authenticity, craftsmanship, and heirloom-quality jewelry, Sasha Primak's acquisition of Gemlok ensures that one of the industry's most celebrated brands will continue evolving while remaining true to the values that have defined it for more than half a century. To learn more about Sasha Primak, visit www.sashaprimak.com.  For wholesale inquiries, contact david@sashaprimak.com or call 646-759-8048. For PR Inquiries, contact Pietra Communications at info@pietrapr.com or call 212-913-9761.

 

About Sasha Primak

Founded in 1978, Sasha Primak is a New York City-based fine jewelry manufacturer recognized for its manufacturing excellence. Combining old-world artistry with the latest jewelry technology, the company specializes in fine diamond jewelry, bridal collections, and one-of-a-kind creations for independent retailers, heritage brands and private jewelers. Sasha Primak offers a complete range of in-house services including: jewelry concepts, individual and collection designs, CAD/CAM design, product development, casting, diamond sourcing, stone setting, and jewelry finishing.

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