MUGLER FRAGRANCES IS THE OFFICIAL SPONSOR OF CARDI B'S LITTLE MISS DRAMA TOUR

Credit: Mugler
Credit: Mugler

MUGLER FRAGRANCES IS THE OFFICIAL SPONSOR OF CARDI B'S LITTLE MISS DRAMA TOUR

NEW YORK, PRNewswire -- Mugler Fragrances is the official sponsor of Cardi B's highly anticipated Little Miss Drama Tour, which has sold out across all stops to date, marking a powerful collaboration between two cultural icons known for fearless self-expression, bold femininity, and boundary-pushing creativity.

As a Grammy award-winning, multi-platinum-selling artist who consistently commands attention and challenges boundaries, Cardi B embodies the Mugler spirit: insolently audacious, powerful, and endlessly captivating. The Little Miss Drama Tour celebrates confidence, individuality, and larger-than-life performance, making Mugler Fragrances a natural partner for the tour's high-impact energy and extraordinary flair.

Throughout the tour, Mugler Fragrances has been seamlessly integrated into the live experience, including a standout on-stage moment during Act IV where the fragrance, Angel Nova, becomes part of the performance itself. Presented on a silver platter, the iconic star-shaped bottle is incorporated into the show as Cardi B sprays herself and the crowd, creating a bold, theatrical moment that has quickly become a fan-favorite highlight. In addition to the on-stage integration, Mugler Fragrances has activated through sampling in key markets and an exclusive discount code on Mugler.com, creating a multi-sensory brand experience that lives both in-person and across social platforms.

"Cardi B is a fearless force of nature who embodies confidence, individuality, and creative freedom values that are deeply rooted in Mugler's DNA," said Lynn Yu, Chief Executive Officer of Mugler Fragrances US. "Becoming the official sponsor of the Little Miss Drama Tour has allowed us to connect with fans in a powerful, immersive way and celebrate self-expression on some of the world's biggest stages."

Known for its iconic fragrances and avant-garde aesthetics, Mugler Fragrances continues to push cultural boundaries through unexpected collaborations that resonate with a new generation of consumers. This partnership underscores the brand's ongoing commitment to celebrating individuality and empowering voices that redefine modern power and glamour.

The Little Miss Drama Tour brought Cardi B's electrifying performances — and Mugler Fragrances' immersive brand experience — to audiences nationwide.

The collaboration was brought together by Yellow House Collective, a women-owned, Latina-founded company focused on connecting brands with culture at scale.

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