Turning Passion into Profit

Bren Sheriff
Bren Sheriff

Turning Passion into Profit

Retirement is supposed to be the season when we finally slow down—but for many of us, it’s the season when we finally wake up. After decades of working for others, raising families, and serving our communities, we reach a point where we ask, “Now what?” The answer, my friends, may lie in turning your passion into profit.

We each have something unique to offer. Maybe it’s a skill we perfected over years of work, a hobby that brings joy, or a cause that stirs our hearts. The key is to match what you love with what others need—that’s where purpose meets profit.

For some, it begins with sharing hard-won expertise. A retired nurse might teach wellness workshops at a community center. A former accountant could provide budget help to young families or nonprofits. A lifetime educator might tutor online or write children’s stories that teach life lessons. These activities don’t feel like work; they feel like giving back—and yet, they can generate steady supplemental income.

Turning passion into income doesn’t require big investments. Often, it’s about repackaging what you already know. If you bake, sew, paint, or design, the internet has made it easy to reach buyers through Etsy, Facebook Marketplace, or local pop-ups. If you love speaking or storytelling, consider hosting small group seminars or writing short guides for downloading. Technology allows us to create, teach, and sell from home—on our own terms.

Start small and stay intentional. The goal isn’t to “start a business” as much as it is to create a purpose-driven project that fills both your spirit and your wallet. Begin by asking yourself three questions:
1. What do I love doing so much that I’d do it for free?
2. Who benefits when I do it?
3. How can I package or present it so others will value it enough to pay?

Once you have clarity, create a simple plan. Decide how much time you’ll dedicate each week, how you’ll price your offerings, and how to let others know about them. Word-of-mouth, local senior networks, social media, and church bulletins are wonderful ways to start.

Here’s the hidden blessing: income from purpose-based work doesn’t just supplement your finances—it strengthens your confidence and keeps your mind engaged. Studies show seniors who stay active in meaningful work report higher levels of happiness, health, and even longevity. You’re not just earning money; you’re extending your vitality.

I’ve seen it happen again and again. I’m a perfect example. As a certified financial advisor, in my eighth decade who loves to write and talk. I have combined my two passions by writing this column and conducting succession planning seminars. If things go as planned, I will soon be hosting a podcast—all proof that passion with purpose does pay at any age.

So as you think about this next chapter, don’t just plan to retire. Plan to re-fire. Turn your passion into profit—and watch both your spirit and income grow.   If you need help, let me assist you in writing your business plan for a healthier, happier, and more prosperous life. It’s never too late.

My best to you and yours,

Bren Sheriff, CSA

THIS WEEK’S QUIZ: What is the greatest significance of Medicare Open Enrollment?

Answer to the last quiz: If you have family heirlooms that no one in the family wants consider giving to friends or selling.  One man’s junk is another man’s treasure.

For Questions or Help: 773-817-0601 or basheriff1@gmail.com

Disclaimer: The illustrations presented in this column are not, nor are they intended to be, legal, financial, or any other licensed professional advice, you should contact the licensed professional of your choice for advice on your individual situation.


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