UrFriendCharles.com Expands Platform With New Brand Partnerships

Charles Everett III is the founder of UrFriendCharles.com, the largest platform dedicated to Black-owned spirits, wine, beer, and zero-proof brands. Through new brand and retail partnerships, his work continues to connect culture, commerce, and community. UrFriendCharles.com.
Charles Everett III is the founder of UrFriendCharles.com, the largest platform dedicated to Black-owned spirits, wine, beer, and zero-proof brands. Through new brand and retail partnerships, his work continues to connect culture, commerce, and community. UrFriendCharles.com.

UrFriendCharles.com Expands Platform With New Brand Partnerships

ALEXANDRIA, Va., RNewswire -- UrFriendCharles.com, the largest platform dedicated to Black-owned spirits, wine, beer, and zero-proof brands, has expanded with 350+ new products and impactful brand partnerships. With more than 60 Black-owned wine labels now featured, the platform continues to connect commerce, culture, and community.

Retail & Fulfillment Highlights The platform continues to grow its fulfillment network through curated partnerships like:

The Wine Concierge – Founded by Leslie Frelow, this woman-owned shop curates wines by women and minority winemakers. Leslie holds a WSET Level II certification.

Taste Select Repeat (TSR) – A spirits-tech company founded by O.J. Lima and Pierre Auguste, TSR curates rare, small-batch bottles for UrFriendCharles shoppers.

Featured Product Additions New arrivals span spirits, wine, and lifestyle goods:

The Giselle Collection – Hand-blown glassware celebrating melanated beauty, by designer Giselle Crawford.

Aplomo Spirits – A tequila brand born in Jalisco, raised in Atlanta, founded by Earnest Boyd and Dale Jones — built on trust, bottled with pride.

Lovejoy's Brand – A cocktail mixer company founded by bartender Charles Lovejoy, best known for Lovejoy's Bloody Mary Mix, featured in Oprah's Favorite Things 2024. With every bottle sold, Lovejoy's gives back to the community—supporting at-risk youth and local organizations working to end homelessness.

The Smith Wines – Small-batch, zero-additive wines by Raxize Smith-Maylor.

Sable Bourbon – Premium whiskey co-founded by Taye Diggs, Morris Chestnut, Harold Perrineau, and Malcolm D. Lee.

Also New: A curated selection of Black-owned card games — perfect for kickbacks, cookouts, and game nights — featuring PO' UP!, Sing That Sht*, That's Dope, and more.

Giving Back Through GOODProjects A portion of UrFriendCharles's net profits supports GOODProjects, a nonprofit based in Ward 6 of Southwest DC. GOODProjects runs a free after-school program and summer camp for local kids, while also supporting their families with job assistance, résumé building, housing support, homeownership guidance, weekly goal-setting meetings, and more through their Family Success Plan. Their mission is to create lasting, community-level change by empowering families and investing in neighborhoods known as "GOODZones". Alongside their services, their primary goal for each family in the GOODZone is to help them achieve an income of $80K or more, which will ultimately pave the way for a more sustainable lifestyle.

Founded by content creator and advocate Charles Everett, UrFriendCharles is the go-to destination for discovering and supporting Black-owned beverage brands. The platform blends curated shopping, cultural storytelling, and smart tools to help consumers shop with intention.

Learn more at http://UrFriendCharles.com

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