As Diversity Commitments Are Questioned, Kevia Reinforces the Power of Black-Owned Brands
As Diversity Commitments Are Questioned, Kevia Reinforces the Power of Black-Owned Brands
PORTLAND, Ore., PRNewswire -- In honor of Black History Month, we spotlight Kevia, a Black woman-owned brand committed to ethical sourcing and sustainability. Founded in 2006 by Kevia Jeffrey-West, this Portland-based company is known for its craftsmanship, timeless designs, and dedication to quality. With over one million jewelry pieces sold and annual seven-figure sales—an achievement reached by only 2% of women-owned businesses — Kevia leads in ethical fashion.
Sustainable Style with a Purpose
Kevia creates high-quality, affordable jewelry designed to evolve with personal style. Its signature boxed sets include styling suggestions for any occasion, blending elegance with accessibility. As a former environmental activist, Kevia ensures sustainability is at the heart of every collection.
A Journey of Purpose and Empowerment
Reflecting on her journey, Kevia Jeffrey-West recalls:
"A close friend once said, 'Has it ever occurred to you that a Black woman doing work she loves is social justice?' At first, I said no. But then I realized that generations ago, running a successful business guided by my values wasn't an option. That conversation helped me surrender to the joy of doing what I love."
This realization continues to fuel Kevia's mission, inspiring others to pursue their passions unapologetically.
A Global Brand with Star Appeal
Kevia's designs are sold in 21+ countries, featured in retailers like Nordstrom, Anthropologie, and Saks, and worn by Oprah Winfrey, Blake Lively, and stars from Grey's Anatomy and Gossip Girl. The brand has also been highlighted in Oprah Magazine, InStyle, and Teen Vogue. Her line of traveled-inspired gift boxes, journeebox.com, was voted the best lifestyle box by People.com in 2023.
Championing Black Women Entrepreneurs
"Black History Month is a time to honor the profound contributions of Black individuals," says Jeffrey-West. "With ongoing challenges to Diversity, Equity, and Inclusion, celebrating and uplifting Black voices is more important than ever. Our history isn't just something to remember—it's essential to our nation's story."
Kevia embodies resilience, creativity, and excellence, inspiring others to build businesses rooted in purpose. This Black History Month, support Black entrepreneurs by shopping their brands and sharing their stories.
Explore Kevia's collections at keviastyle.com
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