Alzheimer’s Association Illinois Chapter and Illinois Department of Public Health Launch New Initiative to Promote Brain Health and Reduce Cognitive Decline
Alzheimer’s Association Illinois Chapter and Illinois Department of Public Health Launch New Initiative to Promote Brain Health and Reduce Cognitive Decline
The Alzheimer’s Association Illinois Chapter, in collaboration with the Illinois Department of Public Health, launched the Illinois Brain Health Project, a groundbreaking public health initiative designed to educate Illinoisans about the importance of brain health. This comprehensive campaign focuses on reducing cognitive decline by addressing modifiable risk factors and promoting healthy lifestyle practices, with a particular emphasis on reaching diverse, underserved, and higher-risk communities.
Many people overlook or neglect their brain health until they experience cognitive decline, not realizing that simple, everyday actions can help keep their brains healthy. This campaign is designed to educate local Illinois communities on the easy, everyday actions that can support brain health—like physical activity, quality sleep, and cognitive activity—that are within everyone's reach, no matter their circumstances. The goal is to make brain health accessible and stress-free, so you can care for your brain without feeling overwhelmed. The campaign will launch with digital ads and a website (www.yourbrainwillthankyou.com).
"We are proud to partner with the Alzheimer's Association of Illinois on this innovative and memorable brain health awareness campaign,” said IDPH Director Dr. Sameer Vohra. “This campaign will promote the documented benefits of staying mentally and physically active and engaged. Dementia can be a devastating diagnosis for individuals and families, but there are steps you can take now to greatly reduce your future risk. Let’s do all we can to improve our brain health now and for our future. Your brain will thank you."
“By focusing on reducing modifiable risk factors and promoting healthier lifestyles, this initiative has the potential to improve outcomes for individuals at risk of cognitive decline, particularly in underserved communities,” said Delia Jervier, Regional Vice President and Alzheimer’s Association Illinois Chapter Executive. “The Illinois Brain Health Project represents a significant step forward in creating a healthier future for all Illinoisans.”
Lionell Martin, Alzheimer’s Association Illinois Chapter, Phone: 773.593.4211
Email: lrmartin@alz.org
About the Alzheimer’s Association
The Alzheimer’s Association is a worldwide voluntary health organization dedicated to Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer’s and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer’s and all other dementia. Visit alz.org or call 800.272.3900.
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