10 Steps to Approach Memory Concerns in Others


10 Steps to Approach Memory Concerns in Others

When a loved one begins to show signs of memory loss or changes in behavior, it can be difficult to know where to start. Is it simply aging, or something more serious like Alzheimer’s or another form of dementia?

To help families and caregivers navigate this sensitive and often confusing situation, the Alzheimer’s Association has released a practical guide titled "10 Steps to Approach Memory Concerns in Others." The resource is part of a broader awareness campaign to empower individuals to recognize early signs of cognitive decline and take action — compassionately and confidently.

“The earlier the conversation happens, the better the chance of diagnosing the cause and planning for the future,” said a spokesperson for the Alzheimer’s Association. “It can be tough, but starting that dialogue could change — or even save — someone’s life.”

Understanding the Signs

Memory issues that disrupt daily life can be among the first noticeable symptoms of Alzheimer’s disease. Other red flags include confusion with time or place, difficulty completing familiar tasks, and changes in mood or personality.

While forgetfulness can be a normal part of aging, persistent or worsening symptoms should not be ignored. Recognizing the difference is key. The Association offers comparisons between normal aging and warning signs, helping to distinguish Alzheimer's from typical age-related changes.

The 10 Steps: A Roadmap for Concerned Loved Ones

The guide outlines a step-by-step approach to help people feel more prepared. Highlights include:

  1. Recognize the signs – Know the difference between normal aging and signs of dementia.
  2. Learn about the condition – Educate yourself about Alzheimer’s and dementia to understand what may be happening.
  3. Assess the situation – Observe changes over time and take notes to share with a healthcare provider.
  4. Talk to others – Reach out to friends or family who may have also noticed changes.
  5. Practice the conversation – Prepare for the talk and choose an appropriate time and place.
  6. Start with compassion – Express concern without judgment. Show support and listen.
  7. Address resistance – Be ready for denial or defensiveness and respond with understanding.
  8. Offer to go to the doctor together – Suggest a medical evaluation and help make the process less intimidating.
  9. Follow up – Keep the conversation going and continue offering help.
  10. Reach out for support – Connect with local resources or the Alzheimer’s Association for guidance.

Early Action Matters

Early diagnosis opens the door to better medical care, access to clinical trials, and improved long-term planning. It also allows individuals and families to make informed decisions about future care and legal matters while the person is still able to participate.

Alzheimer’s disease affects more than 7 million Americans, and that number is projected to grow as the population ages. The importance of community awareness and proactive conversations cannot be overstated.

Lionell Martin, Alzheimer’s Association Illinois Chapter, Phone: 773.593.4211
Email: lrmartin@alz.org

About the Alzheimer’s Association

The Alzheimer’s Association is a worldwide voluntary health organization dedicated to Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer’s and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer’s and all other dementia. Visit alz.org or call 800.272.3900.


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