Crowned Skin Fills The Need For Black Men’s Skincare

Darrell Spencer is the CEO and Founder of Crowned Skin and Kings Crowning. PHOTO PROVIDED BY DARRELL SPENCER.
Darrell Spencer is the CEO and Founder of Crowned Skin and Kings Crowning. PHOTO PROVIDED BY DARRELL SPENCER.

Crowned Skin Fills The Need For Black Men’s Skincare

By Tia Carol Jones

Entrepreneur Darrell Spencer has created a men’s skincare line that incorporates scents and pheromones. Crowned Skin was launched in April 2024 with body butters and body oils.

Both Spencer’s parents were hard working and he watched them grind and make ends meet. Spencer said his entrepreneurial spirit came from watching his father who was a Chicago Police officer and taught himself about real estate. Because of what his father instilled in him, real estate is one of Spencer’s investment strategies.

“Watching my dad really come from nothing and build a portfolio of real estate and find success in life for his family is really what made me realize there’s so much more to life than clocking in at a 9 to 5. I saw my dad, he worked a 9 to 5, but beyond that, he viewed real estate as an additional method and mode to build success,” Spencer said.

Spencer had a long career in digital advertising, working for some of the biggest tech firms, including LinkedIn, Google and Pinterest. He helped to scale companies with their paid ads. He gained so many insights through that work that he wanted to do it for himself. So, he started to do it for his own businesses.

Crowned Skin is Spencer’s second company. The 28-year old’s first company was Kings Crowning, which has satin-lined products for men’s hair, including turbans, hoodies, hats and haircare products. With both companies, Spencer created them to fill a need and gap in the market. There aren’t many skincare companies that cater to Black men. With Crowned Skin, Spencer wanted to create products that men would feel comfortable wearing to work, to break down the stigma of men and skincare and men in beauty.

“One of my passions is skincare, I love taking care of my skin. I also love to smell great, too. So, I wanted to combine infused colognes and body butters,” Spencer said.

Men can put the body butters on their skin, while also having the benefits of wearing cologne. Infusing the body butters with pheromones is a way to combine skincare and science. Men get the moisturizing benefits of shea butter, mango butter, the fragrant benefits of cologne and pheromones, which are scientifically proven for attraction. There also are body oils. While all the scents are Spencer’s favorite, the newest fragrance Prince, has a unique scent, it is oceanic and woody at the same time, and lasts all day.

Spencer said that the reviews from the men who have purchased the skincare talk about men being approached by women to ask what they are wearing, because they smell so good. He said the body butters really do give men confidence, and it is fulfilling for him that men are flocking to his products.

Spencer said since Crowned Skin was launched in April 2024, the products have gone viral and have been a huge sensation. The company has generated seven figures, which has Spencer really excited about the future of the company.

Spencer is going into the community talking about why skincare is necessary for Black men, as well as having conversations around self-care. He wants to see more men take care of themselves.

Spencer wants more conversation around the unique need for Black men’s skincare. He has been very vocal, through social media, to talk about why Black men’s skincare matters. He said more men are seeing the need for skincare and asking what other products are available from the Crowned Skin line. Crowned Skin is set to launch soap bars, because Spencer heard his customers when they asked for it.

Spencer’s advice for aspiring entrepreneurs is for them not to be afraid to step out there, create a clear path and create their resources by teaching themselves through research. He said when people do that, the rest will follow.

“You can’t allow lack of resources or what you do and don’t know to prevent you from walking through that door.  So, create the door, walk straight through it and do it afraid,” he said.

For more information about Crowned Skin, visit www.crownedskin.com and for more information about King’s Crowning, visit www.kingscrowning.com.

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