AIRE ANCIENT BATHS LAUNCHES NEW ORANGE GARDEN EXPERIENCE

AIRE ANCIENT BATHS LAUNCHES NEW ORANGE GARDEN EXPERIENCE

Luxurious full-body treatment inspired by the brand’s Mediterranean heritage as part of 20th anniversary celebrations

NEW YORK, NY – AIRE Ancient Baths is pleased to introduce a new holistic beauty ritual: Orange Garden Experience. A transformative full-body and facial massage treatment that’s available at all locations, the Orange Garden experience transports guests to the patios of Seville, where the AIRE brand first started in 1994.

The new 135-minute Orange Garden experience begins with a 35-minute full-body massage, followed by a 25-minute face massage. The face massage is designed to relax the facial muscles, using gua sha tools to reduce puffiness and improve circulation, resulting in glowing, rejuvenated skin. Following the massage, a cooling face mask is applied, with peptides to stimulate collagen, and bakuchiol, which promotes cell regeneration and smooths fine lines. Guests will simultaneously enjoy a rejuvenating scalp massage for a deeply relaxing full-body experience.

“For two decades, AIRE Ancient Baths has offered guests the opportunity to unwind and reconnect, drawing inspiration from ancient cultures,” said Andrea Trillo, Marketing Director. “The Orange Garden experience is a celebration of this Mediterranean heritage, transporting guests to the heart of Seville and its iconic citrus groves. We are thrilled to share this transformative treatment with our guests around the world.”

Orange Garden is the signature fragrance for AIRE Ancient Baths, a sophisticated and luxurious scent made of orange blossom and enriched with notes of sandalwood, bergamot, and lavender, used at all locations. The fragrance, designed by the prestigious Swiss boutique Firmenich especially for the brand’s 20th anniversary, has been scientifically proven to induce calm and relaxation, enhancing the sense of wellbeing in the experience. The Orange Garden oil used in the massage is made up of jojoba, macadamia and almond oils, resulting in an oil that is rich in antioxidants and designed to provide deep nourishment for the skin.

As part of the Orange Garden Experience, guests can expect a fully immersive experience that draws on the brand’s European heritage, with time to savor the many baths while surrounded by the warm glow of hundreds of flickering candles. The Orange Garden Experience is available at all nine locations of AIRE Ancient Baths, including at New York · Upper East Side, which is scheduled to open in June. Prices start at $290/pp.

More information and reservations available at www.beaire.com.

Established in 2001 in Seville, Spain, AIRE Ancient Baths is an international company dedicated to the relaxation of the body and mind with water as the main element. The AIRE Experience offers unique relaxation through its exclusive baths, luxurious rituals and sophisticated body massages. Currently, it is present in 9 locations across Europe and North America: Sevilla, Barcelona, Almería, Vallromanes, Copenhagen, London, Chicago, New York · Tribeca and New York · Upper East Side (opening June 2024). The AIRE Centers are housed in emblematic buildings, restored and rehabilitated, respecting the essence and structure of the space.

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