BBB Business Tip: Apply These 5 Uncommon Techniques to Grow Your Small Business


 

BBB Business Tip: Apply These 5 Uncommon Techniques to Grow Your Small Business 

By Rick Walz - President/CEO 

BBB Serving Northern Indiana 

As a small business owner, you know that you should be constantly growing to be successful in the long term. To do so, you need to hire the right people, market your brand, and find new customers. Despite knowing the right steps to take, however, small business growth can be challenging, requiring you to make strategic decisions about how you spend your time and money. While you likely already have a rough outline for achieving business growth, there are a few useful techniques you may not have heard of, that can help you achieve success for your small business. 

Small business owners know that growth takes time, but they may be surprised to learn just how many resources are available to help them take their business to the next level. Of course, there are the tried-and-true growth methods, such as investing in digital marketing and improving your customer service, but many small business owners stop there, overlooking other innovative ways to improve their growth. 

If you're looking for ways to improve your small business growth, consider these five out-of-the-box techniques: 

1. Low-budget, high-impact marketing. In order to grow your business, you need to find new ways to reach customers and increase revenue. A low-budget, high-impact marketing strategy is one of the most effective ways to do this. This strategy is effective because it focuses on using innovative and cost-effective tactics to reach new customers, which is especially beneficial if you are working with a tight marketing budget. Some of the most common examples of low-budget, high-impact marketing strategies include content marketing and search engine optimization (SEO). However, these are not the only options available to small business owners. 

Another viable strategy worth exploring is cost-per-action (CPA) marketing. This is an affiliate marketing technique wherein you earn a small commission every time a customer completes a small task, such as completing a form, downloading a PDF or clicking on a link to an affiliate partner. 

CPA marketing is beneficial for small business owners because it allows them to send a one-time, high-impact message to a small group of customers without investing heavily in digital marketing campaigns. It also allows you to reach customers in a highly targeted and personalized manner, which is ideal for converting leads into paying customers, as 90% of U.S. consumers find personalization in marketing to be very appealing. 

2. Diversify your offers. When you first start your small business, you likely only have a limited number of products/services available to consumers. While this is a smart move when you are first establishing yourself, you eventually need to diversify your offerings as you grow in order to reach a wider audience. A great way to start this process is by adding complimentary products/services to your lineup. By adding complementary offers, you will not only appeal to your current customers, but also attract new shoppers who are interested in giving your products a try for a reduced cost. 

3. Be adaptable. As a small business owner, you need to anticipate trends in your niche and remain flexible to keep up with the ever-changing world of business. This is especially true as you begin to grow. Changes in the market, technology, and consumer interests can significantly affect your bottom line, and you need to be able to adapt to these changes. Therefore, it’s important to avoid becoming too rigid in your business practices. Remember to always be open-minded while staying true to your core values. 

4. Practice social responsibility. More consumers are looking to support local businesses than ever before, which means you need to be active in your community to capture their attention and maximize your small business growth. 

Social responsibility can come in various forms, including: 

Promoting public awareness about a specific issue or event 

Creating awareness for a local non-profit organization 

Supporting a community group that helps others 

Raising awareness about environmental sustainability 

Helping build a stronger community 

Supporting charitable causes in your local area 

Being an advocate for local causes and issues 

Joining a non-profit organization and volunteering 

Donating money or time to an organization that helps people in need 

Supporting a local sports team that your customers enjoy 

Whatever route you choose, you want to make sure it represents your brand's values and aligns with your business goals. 

5. Know your limits, and don’t be afraid to take breaks. Finally, when running a successful, scalable small business, you must be able to take breaks from working. The business world is incredibly competitive, requiring you to put in hard work every day, so don't underestimate the importance of stepping away from your business occasionally to reset. If you're not careful, you'll burn out, and that can be fatal to a small business. Always make sure you are taking enough time for yourself. Breaks are a rare opportunity to recharge your batteries and refocus on why you started your business in the first place. 

To learn more ways to improve your business practices, go to bbb.org and visit the BBB Small Business Resources page. You can also visit BBB.org/get-accredited to learn how to stand out as BBB Accredited business. 

  

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