Flowers Communications Group Continues To Disrupt The Marketing And Communications Industry
Flowers Communications Group Founder and CEO Michelle Flowers Welch (middle), Director of Marketing of Business Development Brinton Flowers (left) and
Managing Director Jasmine Flowers Mazyck. PHOTO PROVIDED BY FLOWERS COMMUNICATIONS GROUP.
Flowers Communications Group was founded by Michelle Flowers Welch in 1991 and the agency is entering its 33rd year. The awards the agency received in 2023 include being named PRNEWS Medium Sized Agency of the Year, ‘Best Use of Social Media’ for American Honda Battle of Bands, ‘Community Relations’ and ‘Best Visual Storytelling Campaign’ for FCG’s work with the Black McDonald’s Operators Association, as well as recognition from the Poetry Foundation, ComEd and the Illinois State Lottery.
Flowers Communications Group Managing Director Jasmine Flowers Mazyck believes the recognition the company has received says that it has remained true to its mission, which is to reach and respect diverse audiences. The company has a core set of values, called the Sacred Seven, as well as its brand promise, FLOW. The Sacred Seven includes promoting collaborative individualism, a dedication to outstanding client services and fostering an inclusive work environment.
“All of those (core set of values), together is foundationally how we run our agency and it keeps us rooted in everything we do. This really comes from who we hire, all the way to the work that we do,” Flowers Mazyck said, adding that the people on the team is what makes the agency really special.
Flowers Communications Group Marketing and Sales Director Brinton Flowers said the agency is appreciative of every award it receives, and they were meaningful because it is a testament to its talent. One standout campaign the agency did this year was the Famous Amos Ingredients for Success. That campaign was recognized within the marketing and communications industry for five categories, which included Multicultural Campaigns, Multicultural Marketing and Corporate Social Responsibility.
Another standout campaign is the Democratic National Convention video collaboration that garnered recognitions for ‘General Government Relations’ and ‘Best Use of Broadcast/Film/Video.’ In that campaign Flowers Communications Group worked in collaboration with top Illinois Democrats to create a video to tell the story of Chicago and show the world why Chicago is a Global city.
Flowers Communications Group’s vision is to be the Nation’s top multicultural integrated marketing and communications firm. The plan for 2024 is to keep its momentum to deliver on its brand promise, FLOW: Fresh ideas, Leadership, Optimal engagement and Winning outcomes.
“We’re going to continue focusing and leveraging our brand promise, but also, tying that to our strategic goals that we have related to really ensuring that we have a strong infrastructure -- systems and processes in place that really support our growth and enable us to provide best in class client services,” Flowers Mazyck said.
Flowers Communications Group has hired leaders and talented creatives that strengthen and expand its in-house capabilities and help continue to expand its national length. They also want to continue to disrupt the industry, with culturally competent communications, forward thinking strategies and new depths of creativity.
Brinton Flowers and Jasmine Flowers Mazyck’s expertise complement each other. Flowers Mazyck’s background is in management consulting bringing business strategies, operations and development expertise to the firm. Flowers’ background is in media and radio, with marketing and on-air experience. He transitioned to PR, focused on media relations, working with publications. Now, he is building relationships with various industry leaders and managing the FCG brand. Michelle Flowers is CEO and Chairman of Flowers Communications Group, and she tapped Flowers and Flowers Mazyck to continue the legacy of the firm and lead the business into the next generation.
For more information about Flowers Communications Group, visit explorefcg.com.
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