POTTERY BARN LAUNCHES EXCLUSIVE HOME COLLECTION WITH SWEET JULY BY AYESHA CURRY

The Debut Collaboration Includes Barware, Tabletop, Bedding, Bath, And Home Decor
Sweet July by Ayesha Curry x Pottery Barn Collection (Photo: Pottery Barn)
Sweet July by Ayesha Curry x Pottery Barn Collection (Photo: Pottery Barn)

 

POTTERY BARN LAUNCHES EXCLUSIVE HOME COLLECTION WITH SWEET JULY BY AYESHA CURRY

The Debut Collaboration Includes Barware, Tabletop, Bedding, Bath, And Home Decor

SAN FRANCISCO -- (BUSINESS WIRE) -- Pottery Barn, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced the launch of a new collaboration with Sweet July, a lifestyle brand founded by renowned restaurateur, chef, two-time New York Times bestselling author and entrepreneur, Ayesha Curry.

Anchored by natural textures, fresh patterns, and earthy tones, the Sweet July by Ayesha Curry collaboration for Pottery Barn features a well-crafted collection of beautiful items for the home.

The new Sweet July by Ayesha Curry x Pottery Barn collection is inspired by summer celebrations and embraces a range of neutral tones with pops of bold and rich terracotta for an elevated, modern look that mix and match seamlessly. From guest-ready bedding and bath accessories to modern barware, table linens, and Calacatta marble serveware and dinnerware debossed with a herringbone pattern, the collection’s thoughtful details celebrate Ayesha’s passion for design and love of al fresco dining.

"Our collaboration with Ayesha Curry has been so organic and inspiring because we share core values of bringing together good people and products through meaningful design," said CEO of Pottery Barn Brands Marta Benson. “The new Sweet July collection showcases our shared passion for family and beautiful living in the home."

“It’s been a dream working with the Pottery Barn design team to create a collection featuring products and designs that offer comfort and serenity throughout the home,” said Ayesha Curry, CEO & Founder of Sweet July. “I was inspired by neutral palettes, playing with clean lines and textures that can be mixed and matched in the spaces that mean most to you and your loved ones.”

The Sweet July by Ayesha Curry x Pottery Barn collection will debut for Summer 2023 on May 5 at potterybarn.com/sweetjuly and in select California Pottery Barn stores -- the Stanford Shopping Center in Palo Alto, the Westfield Galleria in Roseville, and Broadway Plaza in Walnut Creek. Be the first to see the new collection by following @potterybarn and @sweetjuly on Instagram.

Ayesha Curry is a renowned restaurateur, chef, 2x New York Times bestselling author, producer, host, entrepreneur and was featured on the prestigious Forbes “30 Under 30” list. Her accessible approach to cooking has made her one of the most sought-after experts in food and lifestyle. Ayesha is the Founder and CEO of Sweet July, her burgeoning lifestyle brand with a focus to uplift an inclusive and eclectic array of creators through the products sold and stories shared. In 2019 Ayesha launched Sweet July, a quarterly lifestyle magazine that covers a range of topics such as wellness, fashion, fitness, beauty, entrepreneurism and food. Following the launch of the magazine, Ayesha opened a brick-and-mortar Sweet July storefront and café in Oakland, CA and its accompanying website, featuring thoughtfully created products alongside other carefully selected items from Black-owned and female-founded companies. In 2020, Ayesha launched Sweet July Productions, which focuses on creating content centered around food, family, faith and female empowerment. Most recently, Ayesha served as host and executive producer of HBO Max’s ABOUT LAST NIGHT. In 2022, Ayesha announced Sweet July Books in partnership with Zando. Sweet July Books will acquire fiction and nonfiction work, with a focus on diverse authors and women’s stories. Ayesha, along with her husband Stephen, is the co-founder of Eat. Learn. Play., an organization dedicated to unleashing the potential of every child and making a positive impact for generations to come.

Sweet July is a Black, female-owned lifestyle brand founded by Ayesha Curry. Launched in 2019 with an eponymous lifestyle magazine, Sweet July aims to uplift an inclusive and eclectic array of creators through the products sold and the stories shared. Additionally, Sweet July creates products for the self and home, from pantry essentials to self-care staples. The company opened their flagship store and café in 2021 in the heart of Oakland, featuring products from Sweet July, in addition to Black-owned and women-owned brands, thoughtfully curated by Ayesha and the Sweet July editorial team. Sweet July has also expanded to include a production company, Sweet July Productions, a publishing imprint, Sweet July Books and an online digital platform in sweetjuly.com for quality journalism with profiles, features, recipes and more content from a diverse array of contributors.

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