Mars And Lil Nas X Debut M&M’S® Pack Collaboration

Mars and Lil Nas X unveil limited-edition M&M’S Packs inspired by their shared mission to bring people together through colorful fun and music. Mars, Incorporated.
Mars and Lil Nas X unveil limited-edition M&M’S Packs inspired by their shared mission to bring people together through colorful fun and music. Mars, Incorporated.

 Mars And Lil Nas X Debut M&M’S® Pack Collaboration

NEWARK, N.J., PRNewswire -- M&M’S®, proudly part of Mars, announced the next phase of its partnership with music megastar
and cultural trailblazer, Lil Nas X. Mars and Lil Nas X will unveil limited-edition M&M’S Packs inspired by their shared mission to bring people together through colorful fun and music.

For each purchase of the M&M’S Packs Inspired by Lil Nas X, the iconic candy brand will donate $5 (up to $100,000) to Sing for Hope, a non-profit organization that uses the power of the arts to create
a better world. The partnership is part of the M&M’S FUNd,
a global initiative that provides resources, mentorship, opportunities
and financial support in the arts and entertainment space to help ensure people have access to experiences where everyone feels they belong.

The Lil Nas X and M&M’S pack collaboration will specifically benefit the country’s largest annual public arts project, the Sing For Hope Pianos, which arranges artist-designed pianos in public spaces to encourage connections through impromptu music-making. In celebration of the new packs, illustrator and designer Patrick Freeman and Julie Diaz Petta from New York’s Gay and Lesbian Center’s Youth Pride Chorus have co-designed a M&M’S x Lil Nas X inspired piano.

The M&M’S x Lil Nas X inspired Sing for Hope Piano will make an appearance at Radio City Music Hall on September 21 as part of the
singer’s Long Live Montero Tour. Following the show, it will be moved to the M&M’S Store in Times Square, where It will be open for the
public to play until mid-October. After that, it will then be donated to Newark Pride Inc., a volunteer organization committed to developing
a diverse, educational and advocacy driven community.

The limited-edition packs include a custom one-pound blend of pastel colored blue, pink and purple lentils, which, in addition to the classic M&M’S “M,” feature Lil Nas X’s face, butterflies, and heart graphics. The chocolate candies are housed in a commemorative, one-of-a-kind box that pays homage to his Long Live Montero tour. Packs will be available for purchase at MMS.com/LilNasX and at the
M&M’S Store in Times Square beginning September 21 while
supplies last.

For more information about M&M’S work with Lil Nas X, and to stay up to date on the latest M&M’S musical programming, visit MMS.com/Music and follow along on Twitter, Instagram, and Facebook. To be among the first to know about future brand news, sign up for the M&M’S newsletter here.

We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help
create a world tomorrow in which the planet, its people and pets can thrive. The Mars Compass, inspired by the Economics of Mutuality, is used to measure the company’s progress in service of its purpose; The world we want tomorrow starts with how we do business today.

For more information about Mars, please visit mars.com.

Latest Stories

Latest Podcast

Understanding Grief with Bren and Dr.V