Clothing Brand, Elle Olivia, Launches to Empower Young Female Voices of Color

PRNewsFoto
PRNewsFoto

Clothing Brand, Elle Olivia, Launches to Empower Young Female Voices of Color

DALLAS PRNewswire -- Marty McDonald, founder of Boss Women Media, launched her newest venture with children’s clothing brand, Elle Olivia. The brand, named in honor of McDonald’s young
daughter, will launch with a selection of clothing for babies and toddlers, as well as items for mothers. In addition, Elle Olivia will feature a book written by McDonald, Mama We Made It.

“It is important to me that I show my daughter in every way possible that she is capable of achieving anything she sets her mind to,” said Marty McDonald, Elle Olivia Founder. “This brand is a way for me to
encourage her and other young girls of color to reach for the stars and know that they can dream as big as they want to. Elle Olivia (brand) exists to help girls of color and their allies feel confident and to learn how to work towards inclusivity and representation in any and
all areas of life.”

Elle Olivia debuts with a number of jacket and sweatshirt options for babies and toddlers, as well as comfortable sweatshirts for moms. Each piece has been thoughtfully designed to foster big dreams and aspirations in every girl starting from a young age.

Mama We Made It is the latest book by McDonald and captures
all the excitement of baby’s first year, culminating in a joyous celebration. The book shares all the important firsts, from the first day home, baby’s first coos, and the first birthday. Taking things a step further, the book’s artwork will also be an NFT. McDonald didn’t want to distribute just a book for today’s launch but also provide an opportunity to celebrate the artwork created so that anyone who supports Elle Olivia can be a part of something bigger.

Founded in 2022, Elle Olivia is a unique apparel company for confident girls and their moms. The brand is the true manifestation of a vision that every little girl can be strong, confident, and have the power
to dream big. Elle Olivia was created to give girls a place to express themselves, and see a world where anything is possible. Each piece in the collection has been thoughtfully designed to foster big dreams and
aspirations in every girl starting from a young age. For more information on Elle Olivia, its product offerings, and its mission visit www.Elle-Olivia.square.site.

Like many, Marty McDonald wanted to live her best life so she decided to leap after her dreams of creating a community of empowerment, change, and freedom after an 11-year corporate career with various
fortune 500 companies. She took an idea based on connection and turned it into a movement including the multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit and a loyal community of more than 100,000 women. Marty’s plan is to continue
to expand the growth of the community of women she is building and to help them empower one another through connection, networking, and workshops. Marty knows that most women are allowing fear to hold them back from accomplishing the goals they desperately want to achieve so now she is on a mission to connect with women who want more, women who have big goals, big dreams and are chasing them every single day.

For more information on Boss Women Media and its initiatives
visit www.BossWomen.org.

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