Ruffles® Heats Up the Summer with Ultra-Exclusive Sneaker Collaboration with Jayson Tatum
Exclusive sneakers by purchasing a specially marked Ruffles® bag
sights on an NBA Championship, Ruffles® is bringing extra heat to the court with an exclusive sneaker collaboration with the three time NBA All-Star, NBA Eastern Conference Finals MVP and Ruffles Chip Deal™ athlete. The brand is also heating things up on store shelves with the release of a brand-new flavor innovation, Ruffles Spicy Dill Pickle, which gives a fiery kick to the classic pickle taste fans know and love.
why the Official Chip of the NBA and Tatum teamed up to create the Air Jordan XXXVI ‘Ruffles’ Player Exclusive sneakers and have devised the perfect game plan to help fans add these one-of-a-kind sneakers to their collection.
drawing, which includes an autographed Nike Swingman player jersey, Wilson NBA authentic indoor/outdoor basketball and an autographed pair of size 15 Air Jordan XXXVI Player Exclusive sneakers.
them to dream big and OWN YOUR RIDGES®.”
sneakers will feature Tatum’s signature and are created in size 15 to reflect his shoe size.
ridges in all aspects of life – and these shoes depict the boldness and playfulness that’s become synonymous with owning your ridges,” said Stacy Taffet, senior vice president of marketing, Frito-Lay North America. “But more than that, we’re thrilled to be able to take this sneaker collaboration one step further to meet our fans where they are at the intersection of hoops and sneaker culture, as well as bring them a delicious new flavor that we know they’ll love.”
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