CHOOSE CHICAGO AND THE CITY OF CHICAGO ANNOUNCED “WELCOME TO OUR NEIGHBORHOODS”
ANNOUNCED “WELCOME TO OUR NEIGHBORHOODS”
pledge. The ads highlight the unique cultures, communities, cuisines, and customs in Chicago’s diverse neighborhoods. The first phase of the campaign will launch the week of July 11 and will
feature attractions from neighborhoods across the city as identified by residents and small businesses. “Welcome to our Neighborhoods” builds on the community-led marketing campaign
that Choose Chicago began last year, and this intra-city tourism ad campaign is the first time Chicagoans and suburbanites
will be explicitly encouraged to explore the city in their backyard.
inspire Chicagoans to venture out of the neighborhoods they live or work in to experience all that the city has to offer.”
campaign are available here.
Ordóñez, Chief Creative Officer, FCB Chicago. “Instead of showing images of the neighborhoods, we are relying on
the local nuances from each community and creating intrigue by alluding to what you might find there through bold, eye-catching typography.”
Chicago said, “As additional campaign assets are developed throughout the summer, community organizations and residents will be integral to the drafting and placement of ads, which will run
through September. We will be reaching out to our partner neighborhoods about collaboration opportunities.”
much to offer. We welcome visitors from near and far.”
opportunity to further highlight our unexpected or hidden gems, such as this campaign, is a chance to get new people
interested in visiting.”
exposure and drive more visitors to Uptown,” said Sarah Wilson, Executive Director of Uptown United.
to drive new visitation,” said Nilda Esparza, Executive Director of
the Logan Square Chamber of Commerce.
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