World Business Chicago Celebrates Key Economic Achievements
city’s economic development agency, has rolled out a bookish
new marketing campaign centered around the term “pro-Chicago”
to highlight key economic achievements in 2021, including record-
breaking VC investments, the expansion and growth of local
and international companies, and economic development-related
awards and accolades.
The ad campaign will be published online, in print, across social
media and on three city expressway digital billboards through
Tuesday, Feb. 22.
“Anyone who knows me, knows that my favorite KPI’s are
pro-Chicago decisions,” says Michael Fassnacht, President &
CEO, World Business Chicago and Chief Marketing Officer, City
of Chicago. “The World Business Chicago Research Center and
the team track all types of activity throughout the year. This data
helps us position Chicago competitively in the U.S. and on the
world stage. The pro-Chicago decision ad campaign is intended to
draw attention to the number of companies choosing Chicago to
grow their business. I hope the business community and Chicagoans will see that we truly have the wind at our back going into 2022.”
Aggressive marketing and branding of the city is a cornerstone
of the mayor’s COVID-19 Recovery Task Force work, with
a dedicated push by World Business Chicago to emphasize Chicago’s leading role on the global economic stage. Long known as the industrial and financial powerhouse of the Midwest, Chicago is being reintroduced to the world as an economically diversified hub of tech, distribution and logistics, food innovation, manufacturing, finance, and many other verticals.
“Our city enjoys legacy industries and new emerging ones.
The disruption caused by the last two years has emboldened us to
seize this once-in-a-generation opportunity to make this city work
even better by creating a new economic model based on inclusive
growth, taking a holistic approach to development across
downtown and throughout our many vibrant neighborhoods.”
said Samir Mayekar, Deputy Mayor, Economic & Neighborhood
Development, City of Chicago. “The data that World Business
Chicago provides us weekly, monthly and annually is vitally important to forecasting opportunities ahead and allows us to better support our corporate and business community by listening to their concerns and making it easier to do business.”
World Business Chicago invites all to follow the organization
on LinkedIn and Twitter for upcoming and future news and
announcements.
centers, and has recently become a hub for innovation and
technology. My co-founders and I knew that it was the perfect
city for CoinFlip to succeed. In the past few years, we’ve seen
Chicago become one of the biggest players in the country for
cryptocurrency and blockchain advancements, and we’re honored
to play a significant role. We are grateful that our elected
officials embrace and advocate on behalf of cryptocurrency.
their commitment to making Chicago a home for cryptocurrency
and fintech companies to thrive. Because of this, we
have committed to expanding our business in Chicago and will
continue to invest in programs to help local communities.” -
Ben Weiss, CEO and Co-Founder of CoinFlip.
publish a “2021 Year-in-Review” report, an original study of
key economic drivers in 2021 by the WBC Research Center.
Links to the report and a companion infographic campaign
will publish on World Business Chicago’s LinkedIn and
Twitter.
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