Happy Viking, the Plant-Based Superfood Nutrition Company Created by Venus Williams, Closes Athlete Investment Round

Happy Viking, the Plant-Based Superfood Nutrition Company
Created by Venus Williams, Closes Athlete Investment Round

NEW YORK, PRNewswire -- Happy Viking is proud to announce
a milestone investment round backed by some of the world’s
top professional athletes. Financing was led by Venus Williams,
Serena Williams, Kevin Durant & Rich Kleiman’s 35V, Peloton Vice
President of Fitness Programming and global wellness expert Robin
Arzón, professional golfer Michelle Wie West, soccer champion and
Medal of Freedom recipient Megan Rapinoe, tennis star Reilly Opelka,
and basketball phenoms Isaiah Hartenstein and Collin Sexton.

Joining these athletes are additional investors Mates, Talent
Resources Ventures, Parallel, and Oliver Trevena. On top of helping
scale brand awareness, the investors’ support will enable the Happy
Viking team to further communicate the benefits of plant-based
superfoods and expand their existing portfolio with new product
innovations.

“Venus is an incredible entrepreneur, and in getting to know her
and the team she’s put together behind Happy Viking, it was clear
to Kevin Durant and I that the company has set itself up for success.
No one understands the health and nutrition space like a professional
athlete, and Happy Viking is proof in product form.” –Rich Kleiman,
35V

Tennis champion and leading female entrepreneur, Venus
Williams, started Happy Viking after being diagnosed with an
autoimmune disease in 2011. After exploring plant-based superfood
nutrition, Venus discovered positive changes to her mind, body and
performance. She then set out to create Happy Viking to help others
experience the same benefits.

“When I was diagnosed with Sjogren’s Syndrome, I became
obsessed with doing research and exploring superfood ingredients
that helped with my recovery. I would experiment with different
recipes until I found a combination that tasted great, improved my
health and allowed me to get back to tennis. I’ve seen first-hand
what the benefits of adopting a plant-based diet has done for my body
and performance. With Happy Viking, I want to give everyone the
opportunity to be healthy, feel good, and live their dreams. I’m so
excited to have these other world-class athletes on board to support
our mission!” –Venus Williams, Creator of Happy Viking.

Neel Premkumar, Founder and CEO of Dyla Brands, co-founded
Happy Viking with Venus Williams. He and Venus have quickly
seen overwhelming support for the brand from thousands of customers, directly connected to the brand’s mission of inspiring better
health and nutrition.

Happy Viking is a leading Superfood Nutrition brand created
by tennis champion Venus Williams. Happy Viking offers 100%
plant-based, complete meal shakes with 20g protein, 1 cup fruits &
vegetables, 1 billion probiotics & prebiotics, 60+ superfoods, vitamins
& minerals, ancient grains, electrolytes, dha omega-3, mct oil,
fiber, and more. After being diagnosed with an autoimmune disease
in 2011, Venus became deeply passionate about plant-based nutrition
and spent years developing better foods to improve her body and
mind. She created Happy Viking “to give everyone the opportunity
to be healthy, feel good, and live their dreams.” drinkhappyviking.
com. #HappyViking #Vegan

Dyla Brands is a leading beverage incubator with brands in
the hydration, protein and energy categories sold in over 50,000
retail stores. Dyla’s mission is to positively change the world with
better-for-you beverages. Neel Premkumar is the Founder and CEO
of Dyla Brands, where he built one of America’s leading drink mix
portfolios and created innovative better-for-you brands in partnership
with influential celebrities Shaquille O’Neal and Venus Williams.

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