Pretty Dope Society Launches New Collection for Kids
often, Black families are left out of the narrative in the designs geared toward children. When you walk into many big department stores during the back-to-school season, it’s rare for Black children
to see themselves portrayed in any of the product designs. Pretty Dope Society’s new collection was created to give Black
children an opportunity that many of their parents didn’t have growing up. As part of their rebrand, Pretty Dope Society is now
geared 100% for the kids to ensure that families with Black children can always find amazing products for the back-to-school season and all year round.
forms, especially in education. From backpacks, lunch boxes, pencil pouches, and more, there was always a lack of diversity when it came to school essential products, but not anymore with Pretty Dope Society. It’s undeniable that when Black and Brown
children are able to view themselves as the main character in their book of life, there’s a boost of confidence and self-love. Get your child ready for school this year by purchasing a backpack and matching accessories that they can feel great about on that first
day back.
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