RTA, CTA, Metra and Pace launch joint transit advocacy campaign ‘Forward for All’
the launch of the “Forward for All” campaign to show
that transit is essential to the recovery and ongoing vibrancy of
the Chicago region, contributing to our economy and environment
and enabling opportunity in ways and at a scale nothing else
can.
“The Chicago region’s transit system is in a rare category
along with the lakefront, our architecture, and the history and
culture of our people in defining who we are,” said RTA Executive
Director Leanne Redden. “People here have deep, emotional
connections to our public transportation, whether they ride it or
not.”
In the face of COVID-19’s impact on transit ridership, this
initial phase of “Forward for All” aims to strengthen this trust and
pride in the region’s transit system by building awareness of the
economic, environmental, and quality of life benefits of public
transportation. Future phases of the multi-year campaign will
address challenges to the system and build support for comprehensive solutions stemming from the Regional Transit Strategic Plan currently in development by the RTA and slated for adoption in early 2023.
advertisements running next week in a variety of regional
publications, including Crain’s Chicago Business, the Chicago
Sun-Times, the Daily Southtown, the Daily Herald and more than
a dozen independent and minority-owned publications throughout
the six-county region. The ads feature a letter signed by the
leaders of the RTA, the Chicago Transit Authority (CTA), Metra
and Pace, demonstrating a joint commitment to boldly leading
the region’s transit system into the uncertain future.
stations along the Union Pacific North and Metra Electric lines,
and 25 Pace bus shelters, as well as six billboards along highways
leading into the city from the west and south. The campaign
also features static digital advertising, a promotional video and
a webpage outlining the benefits of transit in terms of economy,
equity and climate.
to transit systems the world over, this campaign represents a
joint commitment from the RTA, CTA, Metra and Pace to meet
those challenges head-on,” said RTA Board Chair Kirk Dillard.
“We’re making a promise to all the residents of northeastern
Illinois that our public transportation will remain something to be
proud of well into the future.”
org/forwardforall.
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