Grubhub Launches Ultimate Technology For Restaurants To Address $250+ Billion U.S. Takeout Market

Grubhub recently launched its Ultimate technology which integrates all restaurant ordering channels into one system. Currently in over 100 locations, the Ultimate pilot rollout has focused on New York City and Chicago where restaurants have seen pickup demand impact their bottom line.
Grubhub recently launched its Ultimate technology which integrates all restaurant ordering channels into one system. Currently in over 100 locations, the Ultimate pilot rollout has focused on New York City and Chicago where restaurants have seen pickup demand impact their bottom line.

Grubhub Launches Ultimate Technology For Restaurants To Address $250+ Billion U.S. Takeout Market

Grubhub recently launched its Ultimate technology, a first-of-its-kind proprietary hardware and software solution that integrates all restaurant ordering channels into one system.

Replacing error-prone handwritten scribbles and shouts, Ultimate is a digital workflow solution, connecting the front- and back-of-the house directly with diners and creating a transparent view into their order status – whether diners order for pickup or delivery on Grubhub, at an in-store kiosk, or directly with a cashier.

“Diners have come to expect ordering ahead for pickup to breeze through busy rush hour crowds and grab their morning coffee or lunch, but currently they can only enjoy this convenience at large QSRs. Ultimate now gives restaurants of any size this ability to please diners with an easy, digital pickup experience,” said Matt Maloney, Grubhub founder & CEO.

“With Ultimate, we went even further by building integrated kiosks and a digital queue – in person and online – so diners can see the exact status of their order at any time. Most people do not want to order in person or by calling if they have an alternative, and by integrating pickup with delivery orders our restaurant partners have a complete picture to more efficiently manage their operations.”

Pickup, which composes more than half of the over $250 billion U.S. takeout market, is a massive and growing opportunity that has not yet been transformed by digital ordering. The Ultimate technology accelerates adoption of digital pickup and improves capacity management for restaurants of all sizes, giving unique line of sight into all ETAs regardless of the ordering channel. Whether ordering on-the-go or in-person from the cashier or a kiosk, diners get complete visibility in the app and on the displays at the storefront through the Ultimate technology.

“Ultimate is exactly what I was looking for but didn’t know it,” said David Morton, co-owner of Chicago-based DMK restaurant group. “We have designed our new restaurants around this technology because it allows us to provide better service to our customers with less effort and cost. This is a game changer in quick-serve and fast casual restaurants.”

With more than five years of research and development, Ultimate began as an in-app queue where college students could order ahead while sitting in class and have a real-time view of exactly how many orders were ahead of them. They could continue to monitor their order status and would be notified when their order was ready. This transparency allowed students to manage their schedules and avoid skipping meals or eating at other restaurants because of unexpected long lines at their favorites - and still get to their next class on time.

Currently in over 100 locations, the Ultimate pilot rollout has focused on New York City and Chicago where restaurants have seen pickup demand impact their bottom line.

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