Ben & Jerry’s and Colin Kaepernick Unite to Change the Whirled
Ben & Jerry’s new Change the Whirled flavor honors Colin Kaepernick’s activism work.
This flavor celebrates Kaepernick’s courageous work to confront systemic oppression and to stop police violence against Black and Brown people.
As an aspiring social justice company, Ben & Jerry’s believes Kaepernick represents the very best of us, willing to use his power and platform in the pursuit of equity and justice rooted in a commitment to love and resistance. The ice cream maker aims to honor Kaepernick, sweetening the long struggle for justice, and making his vision a reality to Change the Whirled.
Kaepernick’s portion of the proceeds from sales of Change the Whirled will support the work of Know Your Rights Camp. Kaepernick founded Know Your Rights Camp in Oakland, CA in 2016 to advance the liberation and well-being of Black and Brown communities.
The Camp’s curriculum is designed around 10 points, including that Black and Brown people have the rights to be free, healthy, brilliant, safe, loved, courageous, alive, trusted, educated and to know their rights.
Change the Whirled is a Non-Dairy offering, which is important to the vegan Kaepernick. Ben & Jerry’s currently offers more than a dozen Non-Dairy, vegan fan favorites.
Kaepernick’s flavor features a caramel Non-Dairy sunflower butter base with fudge chips, graham cracker swirls and chocolate cookie swirls.
“I’m honored to partner with Ben & Jerry’s on Change the Whirled,” said Kaepernick. “Their commitment to challenging the anti-Black roots of policing in the United States demonstrates a material concern for the wellbeing of Black and Brown communities. My hope is that this partnership will amplify calls to defund and abolish the police and to invest in futures that can make us safer, healthier, and truly free.”
“Colin Kaepernick and his Know Your Rights Camp is the perfect partner for Ben & Jerry’s to continue to advance our work on issues of racial justice,” said Matthew McCarthy, CEO of Ben & Jerry’s. “Ben & Jerry’s is proud to diversify our flavor portfolio by honoring Kaepernick with a full-time flavor. We deeply respect how Colin uses his voice to protest racism, white supremacy and police violence through the belief that ‘love is at the root of our resistance. We have tremendous hope in what we can accomplish together,” he added.
Change the Whirled will be available as a full-time flavor at Ben & Jerry’s Scoop Shops and on store shelves nationwide in the United States beginning in 2021 with a suggested MSRP of $4.99-$5.49. Change the Whirled will also be available to fans in Ireland, the United Kingdom, Germany, Switzerland and the Netherlands. To learn more about Ben & Jerry’s, visit: benjerry.com
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