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Byron Allen To Launch TheGrio.TV To Target African-American Viewers

12/23/2020, noon
Byron Allen’s Allen Media Group recently announced that its recently-acquired MGM over-the-air broadcast television network Light TV will officially transition ...
Byron Allen, Founder/Chairman/CEO of Allen Media Group
 Byron Allen To Launch TheGrio.TV To Target
African-American Viewers


     Byron Allen’s Allen Media Group recently announced that its recently-acquired MGM over-the-air broadcast television network Light TV will officially transition to TheGrio.TV television network on January 15, 2021 – the start of the Martin Luther King, Jr. holiday weekend.
     The newly-rebranded broadcast television network TheGrio.TV will feature African American-focused content reaching over 100 million U.S. households via over-the-air broadcast television stations, cable/telco/satellite platforms, and free digital streaming.
     TheGrio.TV – with its new network brand slogan “Our Culture Forever” – will feature movies, sitcoms, dramas, concerts, talk shows, variety shows, game shows, news, and lifestyle content.
At one time owned by NBCUniversal, TheGrio.com was purchased by Byron Allen in 2016 when it had less than 1 million monthly active users. In Summer 2020, TheGrio.com achieved its peak of over 10.5 million monthly active users. TheGrio.com is now one of the most visited news and entertainment sites for the African-American community, and is the largest employer of African-American journalists. In the past 2 years, Allen Media Group has invested over one billion dollars in acquiring media assets, including The Weather Channel in 2018, and 16 ABC-NBC-CBS-FOX broadcast network affiliate television stations around the country. Allen Media Group plans to invest an additional $10 billion over the next two years to acquire other strategic media assets.
    “The Grio – which means ‘storyteller’ in Africa – is the first platform to offer an online digital news destination, a free streaming app providing local news, weather, sports, traffic, and entertainment content geofenced to the user’s zip code, and an over-the-air broadcast television network,” said Byron Allen, founder/chairman/CEO of Allen Media Group. “TheGrio.TV is especially important to me as it will both serve and uplift all viewers. TheGrio.TV is the first and only 100 percent African American-owned and targeted broadcast television network and free digital platform – making us truly authentic, without being filtered or controlled by others outside of the community.”