SALES PROFESSIONAL CREATES ‘THE WORLD’S FIRST SALES DICTIONARY’

Khristian Leslie took his experience and years in sales to create “The World’s FIRST Sales Dictionary.” It includes 189 terms from A to Z. Photo courtesy of Khristian Leslie
Khristian Leslie took his experience and years in sales to create “The World’s FIRST Sales Dictionary.” It includes 189 terms from A to Z. Photo courtesy of Khristian Leslie

Sales professional creates ‘The World’s FIRST Sales Dictionary’

Khristian Leslie took his years of experience in business and sales to create “The World’s FIRST Sales Dictionary.” The book includes techniques, terms and tools that Leslie believes are essential for sales professionals.

Leslie said he created the dictionary because it was something that was needed, and it didn’t exist.

“Sales is something everybody does, they just don’t know they’re doing it when they’re doing it,” he said. “And, people who do it professionally, are so poorly trained for the most part.”

Leslie said when it comes to sales, terms and techniques, people can’t tell you exactly what techniques they’re using. They can give you an anecdotal answer, but anecdotal answers are not “what you get in any other profession,” he contends. He added, in most professions, there are specific names and procedures for everything. “People in those professions, know the names and procedures, can relay them to people and it creates a sense of trust between the professional and the person seeking the service from that person,” he said. “It gives that professional more of a sense of pride, more of a sense of integrity, more of [a] sense of right and wrong.”

Leslie said the dictionary is intended to help people use sales techniques to efficiently communicate, personally and professionally. He said it’s designed to be read from cover to cover and includes 189 terms. Because there’s a lot of great information in the world that people never get to because they have so many pages in a book to contend with, Leslie said he designed the book that way “on purpose.”

The dictionary includes terms like “ABC,” which is an acronym for Always Be Closing, meaning a sales professional should always be ready to ask for or be ready to take the order from a customer. He said the book also gives insight on sales to consumers who are not quite experienced on the terminology salespeople use when they want to make a sale. “It creates a more informed consumer and a better salesperson, hopefully,” he said. “It’s for the consumer and the salesperson.”

Leslie, who is finishing the audio version of the book, is also working on a second book, which he said will be a complement to the first. He added the books are for everybody. “You’re already selling. This is about teaching people how to do it on purpose and how to do it well. And, that’s it’s okay to do. It’s okay to sell to people,” he said.

Leslie said truth and honesty are important in sales and help sustain the sales relationship. “Just tell people what you’re up to. And, if you do that, then you’ll feel better. Then, the sale sticks,” he said. “When you sell something the right way, they keep it, they won’t return it.”

“The World’s First Sales Dictionary” e-book costs $4.98 and is available for purchase at www.khristianleslie.com.

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