Jenny Craig Launches 2019 Campaign Featuring Successful Members

Tanya P. (pictured), Houston, TX. “When I walk into a room now, I feel like a superstar.”
Tanya P. (pictured), Houston, TX. “When I walk into a room now, I feel like a superstar.”

Jenny Craig Launches 2019 Campaign Featuring Successful Members

Jenny Craig, a leader in the weight loss industry, recently announced their 2019 ad campaign, which focuses on actual Jenny Craig members and weight loss experts, and their stories of finding health and wellness by using the program.

Jenny Craig's mission of helping real people find real results is harnessed in their new campaign, which launched digitally and on TV recently. The campaign exclusively features members rom across the country who have achieved their weight loss goals using the scientifically proven program.

Jenny Craig hosted a contest this year, which yielded more than 500 applicants, to find authentic stories from members to inspire others on their path to achieve better health. The contest winners were flown to Jenny Craig's 2019 commercial shoot in Los Angeles for a week and took part in a professional photoshoot as well as received cash and prizes totaling up to $10,000 each. The contest winners shared their experience together and were celebrated for their achievements throughout the week.

The campaign— which includes television commercials, digital and social ads— is part of Jenny Craig's continued focus around their most effective program ever, Rapid Results and highlights Jenny Craig's chef crafted, premium foods.

"We were gratified and moved by the stories of our successful members and hope those featured in our campaign, and our weight loss experts who provided critical support to them, will inspire others looking to start their weight loss journey in 2019," said Monty Sharma, Jenny Craig CEO and president. "It was important for us to give our successful members the spotlight in this ad campaign, as their real experiences and real success on the program is powerful and relatable to many people."

A leader in the weight loss industry for more than 35 years, Jenny Craig offers personalized plans, a chef-crafted menu, and ongoing support and accountability through one-on-one consulting.

Jenny Craig's 2019 success stories include (not a complete list): Tanya P., Houston, TX Tanya lost 15 pounds+ on Jenny Craig. She felt that she was not looking or feeling her best, and knew that was tied to everything she did in her personal and professional life. She joined Jenny Craig because it was a proven program and she didn't have to cut out any food groups.

"When I walk into a room now, I feel like a superstar," says Tanya. +Weight lost on Classic Program.

Members following the program, on average, lose 1-2 lbs per week. Received promotional consideration.

Shiella K., Newark, CA Shiella lost 15 pounds+ on Jenny Craig. She is a designer and mother of two who has utilized Jenny Craig to help her through all of the most important milestones of her life, such as through college, getting married, and after having two children in two years.

"The consultant makes all of the difference. And with my busy schedule, I had all of my meals planned for me," says Shiella. "Because of Jenny Craig, I'm a happier person, a happier mom, a happier wife. I'm more confident. I feel like I am me again."

+Typical weight loss on the Rapid Results program is 11.6 pounds in the first four weeks and 1-2 pounds per week thereafter. Shiella lost 15 pounds on Rapid Results in 28 weeks. Received promotional consideration. Rashid H., Waterford, CT Rashid lost 30 pounds+ on Jenny Craig. He has an active 8-year-old and wanted to lose weight so he could join in on more activities with his son. Knowing that he wanted accountability and didn't want to meal-plan or cook, Rashid joined

Jenny Craig for the one-on-one support and premium, chef-crafted food.

"I had a personality that transformed once I started losing weight," says Rashid. "The energy that I have now for my son…that's a win."

+Typical weight loss on the Rapid Results program is 11.6 pounds in the first four weeks and 1-2 pounds per week thereafter. Rashid lost 30 pounds on Rapid Results in 19 weeks. Received promotional consideration.

To learn more about Jenny Craig, visit www.jennycraig.com.

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