Walker & Company Brands Appoints Tia Cummings as New Vice President of Marketing

Tia Cummings (pictured) has joined the leadership team of Walker & Company Brands as Vice President of Marketing.
Tia Cummings (pictured) has joined the leadership team of Walker & Company Brands as Vice President of Marketing.

Walker & Company Brands (makers of Bevel and Form Beauty), a Procter & Gamble company, recently announced that Tia Cummings has joined their leadership team as Vice President of Marketing.

Walker & Company Brands (makers of Bevel and Form Beauty), a Procter & Gamble company, recently announced that Tia Cummings has joined their leadership team as Vice President of Marketing.

“We are excited to welcome Tia to our leadership team to help grow the Walker & Company portfolio of brands,” Joanne Hsieh, COO of Walker & Company, said. “She brings a great cross section of CPG, beauty and hospitality marketing experience, which will enable us to further deepen our connection with and solve the unique personal care needs of our target consumer.”

An Effie Award-winning marketer, Cummings is recognized for her strategic approach to global marketing and brand performance.

With 15+ years of experience, she has cultivated her expertise across major companies such as L’Oreal, Johnson & Johnson, and Kellogg’s.

“I am thrilled to be joining the Walker & Company team at such an exciting time in the company’s growth,” Tia said. “I look forward to leveraging my many years of marketing experience to help Bevel and Form Beauty become leading health and beauty brands for people of color.”

In this role, Tia will lead and manage all marketing-related strategy and execution for the company’s brands, Bevel and Form Beauty along with product and digital marketing, social media strategy, public relations, and marketing analytics.

Cummings received her B.S. in chemical engineering at Hampton University. She also has an MBA from the Krannert School of Management at Purdue University.

About Walker & Company Brands

Walker & Company Brands, recently acquired by Procter & Gamble, designs health and beauty solutions for people of color. The vision is to build the world’s most consumer-centric health and beauty products company, inspiring unprecedented customer loyalty. Walker & Company launched its first brand, Bevel, in 2013. Bevel provides grooming products, including a full skin care regimen, a shave system, and the Bevel trimmer, and services designed to help reduce skin irritation and razor bumps. FORM, the first women’s prestige hair care collection to celebrate beauty in all its forms, is now available for order at formbeauty.com. To learn more about Walker & Company Brands, visit www.walkerandcompany.com.

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