Texture on the Runway '18 Kicked Off New York Fashion Week
Texture on the Runway '18 Kicked Off New York Fashion Week
More than 900 influencers, media and VIPs filled NYC's Iconic Gotham Hall to celebrate
NaturallyCurly's signature event Texture on the Runway on Thursday, September 6th during New York's Spring 2019 Fashion Week to celebrate the beauty of curls and coils. Retailer Sally Beauty returned as the retail sponsor for the innovative runway show that puts textured hair front and center.
This year's event was also a celebration of NaturallyCurly's 20th anniversary. The media
company has been at the center of a two-decade revolution that transformed the way the world views curls, coils and waves.
Since 1998, NaturallyCurly has been the pioneer in empowering, educating and inspiring its community of consumers, influencers, and beauty enthusiasts.
By focusing on texture from Day 1, NaturallyCurly has attracted an inclusive community of all ages and ethnicities, men and women, from wavies to super coilies.
Hosted by NaturallyCurly co-founder Michelle Breyer, and recording artist and breakout star of Love & Hip Hop Miami Amara La Negra, seven top texture brands showcased their distinctive take on texture down the runway.
This year's runway sponsors included Camille Rose Naturals, Cantu, Carol's Daughter, Creme of Nature, Mielle Organics, SheaMoisture and The Mane Choice featuring their own unique textured hair inspiration and debuting looks that truly celebrate coils, curls and waves as well as fashion.
"At Sally Beauty, we believe the best hair type is your hair type, and we are committed to providing a diverse assortment of products for our customers," said Linda Voracek, Group Vice President of Merchandising for Sally Beauty.
"Texture on the Runway is unique from other events in that it allows hair to dictate fashion and highlights the diversity of hair textures and styles in a bold way."
Since NaturallyCurly launched Texture on the Runway in 2012 at City Winery in New York City, it has become one of the most anticipated events in the natural hair community. The innovative runway show arose out of NaturallyCurly cofounder Michelle Breyer's frustration that Fashion Week lacked inclusivity.
"As I covered Fashion Week, I was disappointed to see that the models on the runway didn't reflect the diversity of our community," Breyer says. "We decided to create an event that celebrated texture and inclusion, and we wanted to do it during Fashion Week."
Texture on the Runway puts curls, coils and waves front and center, letting the hair inspire the fashion rather than the other way around. Brands are encouraged to take their interpretations of texture down the runway, from intricate protective styles like braids and twists, to cascading curls or big luscious 'fros.
In recent years, the brands' creativity has expanded well beyond the hair and fashion. This year, Cantu's presentation featured a true New Orleans second line band, SheaMoisture integrated a reggae soul performance by Meta and the Cornerstones and
Carol's Daughter energized the crowd with an electrifying dance group, The Red Project NYC.
"At Sally Beauty we are committed to helping our consumers find and celebrate their natural beauty," states Karonda Cook, Director of Merchandising, Sally Beauty. "We know that beauty is not a one size fits all approach and believe in beauty for all. We were thrilled to be this year's retail sponsor for Texture on the Runway to help tell our story. It was also a great opportunity to interact with brand partners and influencers to make sure they understand the importance of our brand and what our customers mean to us."
Through 15-minute presentations, hair sponsors showcased their interpretation of modern, textured hair.
For more information about Texture on the Runway, visit, TextureontheRunway.com or follow @NaturallyCurly on Instagram, Facebook, Twitter or YouTube.
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