ORS™ Olive Oil Delivers the Power of More!


ORS™ Olive Oil Delivers the Power of More!

CHICAGO--Namaste Laboratories, makers of ORS™ hair care, has a new look for its iconic ORS™ Olive Oil! The brand, which creates hair care and styling products for all hair types and textures, introduces a “Fresh New Look” to its packaging and a formula update to some of its most popular products.

Known for its wide range of healthy hair styling and maintenance solutions, ORS™ Olive Oil products feature Nourishing Olive Oil and are now infused with a range of nutrient-rich, Power-Packed Oils such as Sweet Almond Oil for strengthening and

Coconut Oil for restorative shine.

The refresh comes at a time when ORS™ aims to push its continued commitment to excellence and innovation by offering updates that further enhance the consumer experience. “We’re continually engaging with our consumers to make sure we’re meeting their needs, and they’ve told us that they’re ready for more from their trusted Olive Oil products.

This insight was the starting point for our refresh, which we’re excited to bring to life. We enhanced our products with additional ingredients that provide more moisture, more strength and more shine and we’ve updated our packaging,” says Nicole Ray Robinson, Category Marketing Head at Namaste Laboratories.

Among the first ORS™ Olive Oil products available in the new look are Edge Control™ and Nourishing Sheen Spray™. ORS™ Olive Oil Edge Control™ Hair Gel (2.25 oz. net wt., SRP $5.49), one of the brand’s most prominent products, has been revamped for an

overall better styling experience. ORS™ was the first major brand to launch with an edge hair gel and was instrumental in starting this product category.

As part of its refresh, ORS™ has refined its Edge Control™ formula, which now combines the power of nourishing Olive Oil with strengthening Sweet Almond Oil to help strengthen, protect and moisturize edges while delivering sleek styling and control. The updated non-flaking, non whitening formula additionally now provides All- Day, EXTRA HOLD for style that lasts.

Now infused with Sweet Almond Oil for Strengthening. Delivers All-Day, EXTRA HOLD for all hair textures & styles Helps strengthen and protect edges, while moisturizing and enhancing shine Long-lasting, non-flaking, non whitening, no build-up and non-greasy

Formulated without parabens, alcohol, mineral oil, sulfates and silicones Also updated is ORS™ Olive Oil Nourishing Sheen Spray™ (11.7 oz. net wt., SRP $4.99 & 2 oz. net wt., SRP $2.59), which is now infused with restorative Coconut Oil to amplify moisture,

nourishment and shine. The new and improved sheen spray delivers long-lasting, brilliant shine and helps revitalize dry, thirsty hair. The nutrient-rich, lightweight formula

is also accompanied by a new fragrance and no-clog sprayer for a better overall application. This fan-favorite is perfect for women and men, alike!

Now infused with Coconut Oil for Restorative Shi Delivers radiant shine without weighing hair down Hydrates to help restore hair’s natural moisture balance Lightweight, long-lasting formula perfect for all hair types & styles Free of fluorocarbons and drying alcohols, won’t fog or bead.

The new and improved ORS™ Olive Oil Edge Control™ Hair Gel and ORS™ Olive Oil

Nourishing Sheen Spray™ are available at select retailers across the country including Walmart, Walgreens, Target, CVS, Rite Aid, Sally Beauty, Dollar General, Family Dollar, as well as at fine beauty supply stores and orshaircare.com.

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