Lottabody Wants to Know What You Have #aLotta

Lottabody Wants to Know What You Have #aLotta

(Black PR Wire) Jacksonville, FL –Lottabody, a Revlon Pro brand, recently kicked off its #aLotta digital empowerment campaign with the introduction of a series of confessional-style video vignettes that introduce you to an eclectic group of young women from different walks of life such as aerospace engineer Tiffany Davis and Racia Poston, a 2nd Lieutenant in the U.S. Army Reserve, who were all tasked with answering the same question: ‘What do you have a lot of ?’ And, why?

While simple on the surface, the introspective question led each woman to share details about their past, obstacles they’ve overcome and the one trait or common thread that embodies who they are today. Answers such as “passion” and “strength” kicked off inspiring stories about fearlessness, self-discovery and resilience.

The concept of ‘#aLotta’ encourages women to fully embrace the attributes that define them. The stories these women shared will inspire others to excel, to overcome, and to be proud of who they are and to know that, despite life’s obstacles, when you embrace the things that make you unique, anything is possible.

“We all know that when you look good, you feel good and when you feel good, you are empowered to do more,” said Jolorie Williams Vice President of Multicultural Marketing at Revlon Pro.“Lottabody products take care of that first part, so what we’ve been really interested in discovering through our conversations, with women online and off, is what are the things that make you unique and who or what inspires you to spring into action and conquer your world?”

Lottabody fans can join this conversation by telling us what they have #aLotta by uploading a photo to www.Lottabody.com/alotta and sharing it across their preferred social media platforms for a chance to win a full-size Lottabody product prize pack.

You can watch and share the full #aLotta video, here: http://bit.ly/ aLotta1

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