Smartphones predicted to eclipse personal computers in 2012

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For small businesses, embracing the smartphone age is becoming crucial for success. Photo Gilly Berlin
For small businesses, embracing the smartphone age is becoming crucial for success. Photo Gilly Berlin

(ARA) - In the United States, 87.4 million people own smartphones. And, in 2012, smartphone sales are expected to top sales of personal computers. As smartphones allow people to connect with businesses in new and exciting ways, businesses in turn need to become savvier about going mobile.

For small businesses, embracing the smartphone age is becoming crucial for success. Here are some ways small businesses can go mobile in 2012:

* Make websites mobile-compatible - In an era in which most consumers use the Internet to find local service providers, it's crucial that small businesses have a polished and informative online presence that's friendly for mobile consumption. Even for business owners who aren't tech-savvy, starting a website is feasible. A quick Internet search will reveal numerous free or low-cost website templates. You might also choose to work with a Web developer to ensure your business's website is smartphone-friendly.

* Get social - Popular social media platforms like Facebook and Twitter make it simple to connect with customers in a casual, but also personal, manner and also embrace the mobile population that frequents these sites on smartphones. Consider leveraging one or more of these platforms to further establish your business's online presence and create positive buzz around new offerings and special deals and promotions.

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