African-Americans Wield Considerable Consumer Power
WASHINGTON--African-Americans buying power is expected to reach $1.1 trillion by 2015, according to The State of the African-American Consumer Report, released today, collaboratively by Nielsen, a leading global provider of insights and analytics into what consumers watch and buy, and The National Newspaper Publishers Association (NNPA), a federation of more than 200 Black community newspapers across the U.S.
The report, the first of annual installments in a three year alliance between Nielsen and NNPA, showcases the buying and media habits and consumConsumer trends in the report include facts such as:
With a buying power of nearly $1 trillion annually, if African-Americans were a country, theyd be the 16th largest country in the world.
The number of African-American households earning $75,000 or higher grew by almost 64%, a rate close to 12% greater than the change in the overall populations earning between 2000 and 2009. This continued growth in affluence, social influence and household income will continue to impact the communitys economic power.
African-Americans make more shopping trips than all other groups, but spend less money per trip. African-Americans in higher income brackets, also spend 300% more in higher-end retail grocers more than any other high income household.
There were 23.9 million active African-American Internet users in July 2011 76% of whom visited a social networking/blog site.
33% of all African-Americans own a smart phone.
African-Americans use more than double the amount of mobile phone voice minutes compared to Whites 1,298 minutes a month vs. 606.
The percentage of African-Americans attending college or earning a degree has increased to 44% for men and 53% for women.
The report is also available at www.nielsen.com and www.nielsen.com/africanamerican Nielsens microsite which highlights tailored information to the African-American community. er trends of African-Americans. BLACK PR WIRE
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