Hershey Drops Trademark Suit Against Mars
HARRISBURG, Pa. (AP) - A federal lawsuit filed by The Hershey Co. against rival candy company Mars. Inc. has been dropped.
Hershey's trademark infringement suit filed last fall alleged that new packaging for Mars' line of Dove candies too closely mimicked the orange, brown and yellow packaging of Hershey products including Reese's Peanut Butter Cups.
McLean, Va.-based Mars filed a concurrent suit in federal court in Virginia seeking a ruling that it had not infringed on Hershey's trademark.
The (Harrisburg) Patriot-News reported Tuesday that attorneys for the two companies had filed joint dismissal stipulations in the federal courts of both states.
Hershey, based in central Pennsylvania, is the nation's largest maker of chocolate candies, with Mars second.
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