Color Trends Help Perfumers Create Winning Fragrances
ATLANTA,/PRNewswire/ -- A comprehensive study from the fragrance company Arylessence says that our sense of sight and smell are closely linked and work together to help consumers make buying decisions. Color trends stimulate perfumers in the creation of new and different fragrances, the study says, and the distinctive colors of a product and its packaging set expectations among consumers about how the product should smell. Conducted among female consumers in Atlanta, the study demonstrated that people can describe the 'scent' of selected colors, and typically use the same words to describe the scent's emotional effect.
Latest Stories
- Alders Call for Hearing on Delays in Critical Public Safety Technology Procurement
- La Rabida Children’s Advocacy Center Celebrates 40 Years of Healing and Hope for more than 10,000 Local Children Impacted by Abuse and Trauma
- Comedian And Actor Lil Rel Howery Leads Storytime At Nia Family Center
- The Support Group Hosts Lunch With A Leader
- Legislation Aims To Provide Equitable Funding To Public Universities
Latest Podcast
Things That You Should Know That Your Agent Knows...
