Color Trends Help Perfumers Create Winning Fragrances
ATLANTA,/PRNewswire/ -- A comprehensive study from the fragrance company Arylessence says that our sense of sight and smell are closely linked and work together to help consumers make buying decisions. Color trends stimulate perfumers in the creation of new and different fragrances, the study says, and the distinctive colors of a product and its packaging set expectations among consumers about how the product should smell. Conducted among female consumers in Atlanta, the study demonstrated that people can describe the 'scent' of selected colors, and typically use the same words to describe the scent's emotional effect.
Latest Stories
- Retired Illinois Appellate Court Justice and Member of the Glen Ellyn Area Alumnae Chapter of Delta Sigma Theta Sorority, Inc. Shelvin Louise Marie Hall Dies
- It’s That Time Again: Reviewing Your Medicare Plan Before It’s Too Late
- Exciting Breakthroughs in Alzheimer’s Research Offer New Hope for Patients
- C3 Impact Fund Seeks To Spur Growth In Underserved Communities Through Real estate
- HelloBaby Identifies Site For A Second Location
Latest Podcast
Quandra-Urban Market Exchange
