Color Trends Help Perfumers Create Winning Fragrances
ATLANTA,/PRNewswire/ -- A comprehensive study from the fragrance company Arylessence says that our sense of sight and smell are closely linked and work together to help consumers make buying decisions. Color trends stimulate perfumers in the creation of new and different fragrances, the study says, and the distinctive colors of a product and its packaging set expectations among consumers about how the product should smell. Conducted among female consumers in Atlanta, the study demonstrated that people can describe the 'scent' of selected colors, and typically use the same words to describe the scent's emotional effect.
Latest Stories
- Cook County Assessor’s Office Hosts Inaugural Neighborhood Housing Forum
- Celebrity Chef Carla Hall and The Fresh Market Team Up to Support Alzheimer’s Association During Month of June
- ONYX MEDICAL WELLNESS CELEBRATES GRAND OPENING & RIBBON CUTTING IN CHICAGO’S SOUTH SHORE DURING PRIDE MONTH
- 5th Annual Cook County Juneteenth Illinois Celebration to Be Held June 14th
- “NO MORE CUTS TO KIDS’ FUTURES”
Latest Podcast
STARR Community Services International, Inc.
