Hair Care Company Gives Back

citizen |

by Thelma Sardin

Multicultural hair care company, Avlon Industries, Inc. is committed to giving back to underserved communities. The corporation has identified the link between the significance of serving devastated populations and those in need. As a result, Avlon has donated time, services and monetary assistance to programs that support women and children in disadvantaged areas.

Headquartered in west suburban Melrose Park, the company is well-known for its KeraCare products.

Avlons products are available in North America, South America, the Caribbean, Africa, Western Europe, and some Eastern European countries.

On June 25, Avlon presented a check for $1,500 to the Maywood Tennis Association for its Sponsor-A-Kid program, and on July 6, the company donated over $1,900 worth of KeraCare products to provide free hair care services to seven women at the Amani House.

The Maywood Tennis Association (MTA) provides youth with opportunities to cultivate life skills through the game of tennis. The MTA exposes youth to a cadre of positive influences that will prepare them for a better future, according to a recent press release.

Amani House is a shelter for homeless women and children and is part of the Christian Community Health Center. The shelter is located in Chicagos Auburn Gresham neighborhood.

Avlon researches ways they can become involved in serving underserved areas and use local organizations as a barometer for the service they provide.

Community-based organizations tend to tailor their programs to the needs of the people living in a particular area, so it helps us understand in what capacity we are needed, said Ned Washington, Avlons Director of Sales.

Washington described the importance of both MTA and Amani House and why Avlon decided to help the organizations.

MTA uses tennis as a way to help children develop decision-making skills and life lessons. MTA also promotes and instills a healthier lifestyle for children to become active and healthy teens and adults. We believe these tools are invaluable and necessary, and are proud to support MTAs mission, he said.

The corporation was able to assist the seven women at Amani House through a partnership with the Faith Community of St. Sabina.

We were introduced to the [partnership] with St. Sabina through a former hair Avlon technician. She was seeking a product donation to conduct hair care services for the women housed at the Amani House. We were immediately interested, and wanted to take it a step further by offering all of their residents products for future use. We are constantly looking for ways to provide basic essentials, such as shampoo and conditioner, for women who do not readily have access to them, said Washington.

Teaming with St. Sabina, Avlon donated KeraCareshampoos, conditioners and styling products for the stylists to cleanse/condition, blow dry and style each womans hair.

Avlon has philanthropic philosophy that guides its charitable endeavors.

Our philanthropic philosophy is based on the belief that a successful organization has a responsibility to contribute to the well-being of their communities. Therefore, we seek to build and support relationships with local non-profit organizations that improve the quality of life for individuals and communities that surround us, Washington said.

He added that Avlons role in the community is to enhance and provide assistance to those in need by utilizing our resources.As multicultural hair care company, we believe all people should have a fighting chance.

For additional information on Avlon Industries Inc. and its products log on to www.avlon.com.

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